Happy New Year from Between the Lines and Cascade Technology Consulting! As we usher in 2025, I want to take a moment to thank my amazing clients who helped make 2024 such a fulfilling year. Your trust and collaboration have been instrumental in driving meaningful transformations, and I am excited to continue our partnerships as we move into this new year. Read more →

Having been both a customer and user of Autodesk products, and as a member of product teams, I’ve had the unique experience of seeing things from both perspectives. I’ve been the voice of the customer, advocating for their needs, interpreting their sentiment, and translating real-world use cases into product strategy. Whether you’re a startup or scaling up, here are some lessons that might help you focus on what really matters. Read more →

As startups navigate the challenging and changing landscape of building and scaling a business, there's much to learn from industry giants like Google. Google's approach to culture, innovation, and technology offers valuable insights that can be adapted to smaller organizations aiming for growth and impact. Here are key lessons that startups can apply from Google's experiences. Read more →

Wow, what a crazy couple of weeks it's been! Read more →

I’m leading a panel on AEC Industry Software at AUGI CON 2024 on the 2nd day. This 90-minute panel is not aimed at marketing or sales pitches, nor will it be a debate. Instead, it is designed to be an informative and engaging 90-minute discussion that highlights various perspectives and experiences from industry experts and software developers. Our goal is to provide our live audience, primarily AEC software users, with valuable insights into the evolution of AEC software, its current challenges, innovative solutions, and a look into what the future holds.To ensure the session is as enriching and informative as possible, we are assembling a group of panelists (AEC Software, AEC Startups, and AEC Industry Experts) who can contribute unique viewpoints on these topics. Read more →

Explore how AI is revolutionizing architectural design, enhancing human creativity, and paving the way for sustainable, efficient buildings. Discover the challenges and potential of AI in architecture. Read more →

In today's technology-driven world, beta testing and pre-release programs are vital for the development of software, cloud, and mobile applications. These strategies are key to unlocking the full potential of any product. Read more →

Explore the intersection of customer journeys and digital transformation in the AEC and manufacturing sectors. This blog post digs into how technologists, CAD, and BIM designers can enhance customer experiences and streamline processes through innovative digital strategies. Learn about integrating advanced technologies, customer-centric design, and the latest trends in CAD/BIM for improved project outcomes. Perfect for professionals in architecture, engineering, construction, and manufacturing looking to stay ahead in a digitally evolving landscape. Read more →

As we journey through the ever-changing landscape of technology, the challenge isn't just about adopting new tech; it's about integrating it seamlessly into our existing lives and workflows. Picture this: a person balancing delicately on a tightrope between two skyscrapers, old and new. This is our everyday reality in the modern world. Read more →

Unpacking the Rose, Bud, Thorn Technique: A Game-Changer for Feedback This approach simplifies feedback into three categories: "rose" for positives, "bud" for potential, and "thorn" for challenges. Ideal for those seeking quick feedback solutions. Read more →