Want to Build Community?
12 May 2025
There’s a video from Sasquatch 2009 where one guy starts dancing alone on a hill.
Sasquatch music festival 2009 - Guy starts dance party - YouTube
One person starts. One person follows. That’s when things take off.
The first guy? He’s important. He’s the spark. But he’s also just some shirtless guy dancing alone. That’s not a movement yet.
The second person is the one who makes it a group. That’s the moment the thing becomes safe, less weird, more “okay, I can do this too.”
That’s the first follower. And they’re underrated.
It’s funny. It’s chaotic. And it’s a perfect example of how many real communities start.
That’s how many communities start.
No one in that video handed out flyers. No one made a pitch deck. There wasn’t a launch strategy.
Just movement. Then momentum.
And most importantly: invitation. The group didn’t stay a clique. They waved others in and made space. That openness? That’s what pulls people in.
Here’s what this means if you’re trying to build something:
Be the first dancer. You don’t need permission.
Celebrate the first few who join. They’re the reason others will.
Keep it open. Don’t gate it. People can smell exclusivity a mile away.
Let it grow on its own. Communities don’t need you to manage them into existence. They just need space and nurturing.
If you’re starting something like a product, group, or a movement -be the dancer guy. And when someone joins you, thank them. They’re turning your idea into a community. A rising tide floats all boats.
Apologies for this earworm music…